The SS19 advertising campaign of Versace

Bella Hadid, Shalom Harlow and Irina Shayk are the protagonists of the Versace SS19 advertising campaign.

Not a casual choice, but proof that every project of the brand, despite the recent acquisition byCapri Group, remains a family affair. So Donatella Versace chooses three of her most loved models of the last years and puts them in front of the camera of the longtime collaborator Steven Meisel wearing the most iconic items of a collection full of vibrant prints, which has its roots in the heritage of the company founded by Gianni Versace. Proposals ranging from single-shoulder bustier dresses to suits, from plaid jackets to petticoat dresses embellished with a soft drapery on the breast. The one for the next spring-summer is a line for proud, strong women, who are not afraid of being sexy, but who not only have a strong temperament, but also strong bonds, which are part of an extended family made up of friends, relatives , loves.

Like Versace. A brand that is EVERYWHERE, on the lips of everyone, which is fashion, art, music, ... but that remains always a family.

Captivating, hypnotic and super fashion, the protagonists of the campaign are shown in all their beauty and spontaneity in these shots, while a viral video on Instagram reveals the secret of their naturalness in front of the camera. Applause, laughter and a cheering squad for a super unleashed Shalom Harlow!