Selena Gomez becomes "Strong Girl" x PUMA

Talented. Beautiful. Important. Compassionate. Fearless. Powerful. Unique. Like every girl. Like the "Strong Girl" imagined by Selena Gomez and PUMA for their first collection made together, a feminine and modern proposal, sporty and cool, designed to allow each of us to stand out from the crowd. Because style is born from the personality. The German company and its brand ambassador create a line that has "the strength" sewn into every single piece and mixes a selection of sneakers and garments, characterized by bold colors and shapes. All the elements are designed to be superimposed, mixed and matched according to moods and different situations, with some details that recall the year of birth of the pop star, 1992. The must have item? The SG Runner, a new lightweight shoe with knit upper, able to combine a high degree of cushioning and an excellent fit, with an 80s-90s style design and the mood of Los Angeles.

"I wanted to create a collection that would make women sexy, authoritative and strong, I love every piece I designed and I hope it will inspire other women to find their inner" strong girl ".

Selena affirms, proudly, explaining the inspiration behind her work, realized together with a powerful team like the artist Dana Veraldi who has enriched the packaging and the images of the countryside with her illustrations, the photographer Katie McCurdy who gave life to the countryside or the dearest friends of the singer, by his side in the shots. In short, a collection designed by women for other women, available from Wednesday 12 December online at PUMA.com and selected retailers.