The PUMA CELL Venom is back

PUMA continues with the revival of the most historic sneakers of the brand, this time, celebrating the 20 years of CELL technology. Launched on the market for the first time in 1998, the revolutionary innovation introduced hexagonal cells in the midsole of the shoes that provided stable cushioning, and allowed runners to move faster, improving their performance. Thus, after reporting the CELL Endura to its original splendor, the German company presents the return of CELL Venom. Revisited through the use of new materials and new production techniques, the sneaker acquires a voluminous design, a breathable mesh upper and leather and suede coverings over an EVA midsole and a rubber sole.

The CELL Venom, available in two colors, "White/Surf The Web" and "White/Fuchsia Purple", will be presented as an exclusive preview with Undefeated on 29 November and will arrive from Thursday 6 December on the PUMA.COM website and in selected sneakers retailers . It is tuned to nss because there are assortments of other colors and exciting new collaborations with BAIT, Overkill and Ferrari in the coming months.