Gucci: World (The price of love)

Remember the lookbook of the Gucci cruise 2019 collection with images of models immortalized with the leaders of the brand alongside tourists and people who sunbathe? Absolutely memorable. Now, those witty and unusual shots, by the British documentarist Martin Parr, become a limited edition book entitled, like a song by New Order, World (The price of love). Page after page, between umbrellas, Carlton hotel, beach club, palm trees and terraces of the seafront in Cannes, immersed in a world of ice creams, beach inflatables and sunscreens strongly emerges all the surreal, ironic, vivid and saturated aesthetics of color of the famous photographer, who, in a perfect wedding, is mirrored in the eclectic style of Alessandro Michele.

The book, distributed by IDEA in only 1000 copies, will be on sale at a price of about € 55 from November 29, the day in which Parr will present the new project at Gucci Garden and will sign some copies. WORLD (The Price of Love) will also be on sale at the Gucci Wooster Bookstore in New York, recently opened, at Gucci Garden in Florence, in Dover Street Market stores in London, New York, Los Angeles, Ginza Tokyo and Singapore, in some selected stores all over the world and on the publisher's website.