The first Amazon pop-up store opens in Milan

The holydays period is approaching and the shopping fever rises. The cure? Amazon Loft for Xmas. In fact, on the occasion of the Black Friday 2018 week, from 19 to 24 November, the ecommerce giant will open the first pop-up store in the center of Milan to show its novelties and Christmas offers. For 10 days, from 16 to 26 November next, from 10:00 to 20:00, a space of over 500 square meters in via Dante 14 will host a wide selection of the offer on the online platform of the company in Seattle, from brand technology products such as Garmin, Sony, Microsoft and HP, in addition to Amazon devices including Kindle eReaders, Fire tablets and Amazon Echo smart speakers with integrated Amazon Alexa voice service, those for the home and the care of the person, like those of P&G, up to those for fashion that will occupy an entire area called "bedroom".

Each article will be associated with a Smile Code through which it will be possible to buy online articles directly from the Amazon app. In addition to shopping, the temporary store will offer a rich calendar of events: book presentations, meetings with current artists, live performances, show-cooking and workshops. After Milan, Amazon Loft for Xmas will also move to Paris, Madrid, Berlin and Amsterdam.