Puma launches the new RS-X franchise

The PUMA Running System (RS) is constantly evolving and PUMA is launching the new RS-X model which extends the Future Retro range taking inspiration from the past to influence future designs.

In the '80s, RS was an innovative and high quality cushioning technology. Today PUMA has taken the next step and reinvented the project, presenting for the fall season, the new RS-X range with a unique style. Embracing the future while honoring its past, the OG-inspired silhouette celebrates its reinvention with a voluminous redesign, a mix of premium materials, and a bold color palette.

With RS-X, PUMA raises the level of the RS franchise, collaborating with brands that represent the highest quality and innovation within their respective sectors. One of the most anticipated of the year is the collaboration with Hasbro and Hot Wheels, which gave life to some the most iconic toy cars reinvented in the RS-X silhouette in time for the 50th anniversary of Hot Wheels. Equally exciting is the collaboration with the telecommunications giant Motorola which talks about the reinvention of technology in and beyond the world of sneakers.