The new DOOMSDAY's FW19 collection becomes a film

Doomsday Society is not just the clothing brand founded by the rapper Salmo & Co. in 2012, it is not just a succession of collections that include typically street items, it is an attempt to escape, expression and half-way out. It is a team accumulated by the passion for the skateboard and the adrenaline that it triggers when, lifting the foot off the ground, you go fast, you fall but you get up and go back to do it.

To be able to express all this Doomsday, for the launch of the Fall-Winter 2019 collection, decided not to just take a lookbook, but to create a real film that, without many words or special effects, communicates the spirit of the brand, between laughter, speed, love and hate. In Motel DOOMSDAY the two young people, in total Doomsday look, are transported only by themselves, there are them and a life to live, there is the carefreeness of young age and complicity, music, night, fashion.