Moncler Genius Palm Angels has arrived
Plus The House of Genius, a series of special pop-ups and events world wide
October 4th, 2018
Moncler Genius has been one of the fashion events we have been following most closely over the summer and fall the year. The innovative and ambitious project from Moncler has seen seven designers creating unique capsules for Moncler. We’ve followed them all so far Craig Green, 1952, and interviewed Simon Rocha, Kei Ninomiya, and Hiroshi Fujiwara.
The turn has now come to the most street of the bunch, the Palms Angels collaboration designed by Francesco Ragazzi. A very ambitious drop logistically the collection arrives this today, Thursday, and is presented through four main events in LA, New York, London, Tokyo, plus smaller events across the whole globe.
"A curated project like Moncler is akin to a living museum of contemporary creativity. It needs a gift shop in order to spread the word virally, and I am here to provide that."
Francesco Ragazzi
The approach with catchy slogans that are designed to become viral - Make It Rain and I'm So High - together with the Moncler Genius logo itself, are the main protagonists and become an integral part of a real merchandising operation. The spirit that animates the collection is decisive and graphic which is highlighted by the dominant palettes of red and black interrupted by bright splashes of white, and a diversity of materials among the literal standouts, are shiny nylon and acetate. The shapes are functional but whimsical, with quilts, gilets, overalls, parkas, sweaters, hooded sweatshirts, t-shirts, and leggings are made to mix and match as desired, as the ever frenetic metropolitan style requires.