The Bread&&Butter by Zalando Berlin 2018 guide

This weekend the third edition of Bread&&Butter is popping off Friday, 31st of August - Sunday, 2nd of September in Berlin. Based in the cool post-industrial area around Arena, which has seen a blossoming in the last decade with clubs, bars, and event locations. Close to legendary clubs like Berghain and Club der Visionäre, the area borders the hip area of Kreuzberg where one can get a good dose of local flavor by grabbing a coffee prepared by Australian baristas or a famous Berlin döner kebap.

This years event will cover eight distinct B&&B districts to create an unparalleled urban experience. You will find over 40 brands with the possibility of making purchases through the "see now, buy now" system, with its many Pop-ups within the realms of style and culture. This year over a hundred exclusive product drops from the hippest brands with the possibility to customize your own one-of-a-kind product will be available. Experience fashion shows like you've never seen them before, catch great live performances from rising and established artists, get informed at panel talks, and bed down your hunger with some of the very best street food Berlin has to offer. 

 

B&&B General

Among the Pop-Up brands that can be visited at B && B: adidas Originals will bring B&&B back to the original 90s spirit of its exclusive Falcon model together with a MØ live performance. Visitors will be invited to explore the world of sneakers and try out the Falcon and Yung-96 models. Carhartt WIP will collaborate with London’s NTS radio to broadcast live from the event with the participation of local and international talent and DJ Workshops. Converse will welcome the public at 'The Converse One Star Salon’, a pop-up beauty salon, with a menu of special treatments and a personalization service for sneakers. 

Nike will have a big presentation, deconstructing their icons to rebuild the future, a future in which the protagonists will be women who are able to put "us" in front of "I". Puma's Pop-Up store will re-awaken the senses through '80s technology, while Roland's sound engineers will allow visitors to interact with synthesizers as part of a sound installation and Polaroid will create a world of kaleidoscopic colors. At Reebok's Pop-Up Donut Diner it will be possible to order real American specialties with a retro flavor while having the opportunity to be the first to witness the return of the Aztrek shoe, the colorful classic sneaker of the 90s. 

The North Face will debut at B&&B by combining open spaces, fashion, design, and music with an exclusive offer created specifically for B&&B. Timberland will present Timberland Park, an area where visitors can reconnect with nature, relax and learn about the company's commitment to environmental issues, as part of the new collaboration between Timberland and Christopher Raeburn. House of Vans, will hold a cultural and creative event, bringing a mix of workshops dedicated to live music, art and street culture.

 

B&&B SHOW POP-UPs

Bread && Butter innovates its fashion show game this year by transforming the previous shows into surprising Pop-Up performances and live installations that will be distributed among all the spaces of the event. MAC Cosmetics will participate with a highly-stylized Voguing Ball, paying homage to the underground dance movement that evolved from the 1980’s Harlem ballroom scene. Zalando will present an Autumn / Winter 18 collection of streetwear styles with surprise guests. Bread&&Butter by Zalando will present its exclusive collaboration with 032c 'BOA17' inspired by Jerome Boateng through an innovative installation including an autograph session by Boateng himself.

 

B&&B TALKS 

Several times a day Bread&&Butter will host insightful conversations with some of the main players in the world of contemporary fashion, music, and culture. 

Friday: following the special collaboration with B&&B, 032c, and Jerome Boateng will speak for once not of football, but of dogs and style. Mercedes and Refinery29 will host a talk for Mercedes-Benz in their Pop-Up Brand 

Saturday: B&&B will talk about how Instagram has changed fashion with UglyWorldwide and Gully Guy Leo. adidas Originals will host a debate with a group of female talents, including the singer-songwriter Danish MØ together with entries from the HYPEBAE family. G-Star RAW will talk with Jaden Smith and other guests about how we can all drive change towards environmental sustainability - the emblematic artist collaborates with G-Star for a sustainable collection that will be launched this year. 

Sunday: MAC Cosmetics will explore the meaning of beauty nowadays. Timberland x Christopher Raeburn will discuss the future of sustainable fashion and how a clever approach is possible both as a creator and as a consumer.

B&&B MUSIC 

Expect everything from baile funk to hot new hip-hop to rap pioneers. Spread over three stages, B&&B visitors join stellar live performances, DJ sets, nightly after parties and audio-visual Pop-Up experiences by 70+ rising talents and the musicians of the moment. Highlights include: Evian Christ, Hamza, Kitty Ca$h, Luciano, Paigey Cakey, Princess Nokia, Sheck Wes, Stefflon Don, UFo361, Yung Hurn and more.  

 

B&&B TICKETS

Tickets for Bread&&Butter by Zalando are available here. Single day tickets are 15 euro. Group day tickets are 45 euro (buy four/get one free). Single day tickets at the door are 20 euro.