Versace leaves the rules behind in new Versus campaign

Legendary Italian brand Versace has always had their unique view of fashion and consistently been more a creator of trends than a follower. It once again follows its own rhythm with the campaign for the upcoming FW18 Versus collection. The campaign expresses the feeling of going against the rules through the strong contrast between black and white, but also the contrast of past and present, referencing its rich heritage while looking toward its future through constant innovation. What demands special attention is the brands new Anatomia sneakers that have been designed by Salehe Bembury who is one of the most exciting new footwear designers to have emerged in recent times. The Anatomia sneakers are contrasted by the high boots for females, becoming two sides of the same coin.

The Versus collection is aimed at young men and women that don’t follow a dress code or season trends but stand out as individuals who think outside of the box, not born to follow conventions but to establish their own.

Checkered graphics dominate throughout by expressing a concept of rebellion and conflict. Always a few steps ahead, Versace brings to light a new collection in the Versus campaign that belongs to the young, “high-tech” dreamers of tomorrow, with no bounds on their freedoms of expression, a cornerstone of Versace’s philosophy that will continue to echo into its future.