adidas Originals P.O.D. System experience @ White Street Market

A few days ago White Street Market came to an end, a festival that, mixing street culture, music, art and sustainability, was able to draw attention in the chaotic Fashion Week Milan. 

During the three days of entertainment, adidas Originals was one of the main brands, hosting fans and visitors of WSM curious about technology, avant-garde and (of course) sneakers. In order to present the P.O.D. System, adidas Originals created a special immersive futuristic space in the middle of White Street Market, where the brand hosted a range of different activities. In the workshop area the guests had the chance to customize their tote bags with the iconic adidas Originals graphics, discover the innovative P.O.D. System and admire the artworks of the illustrators Finnano Fenno, Federico Giuliani, Laro Lagosta and Marica Martella, selected by the brand to create an exclusive poster for the occasion. Everything was reported and recounted live on the nss Instagram by our favourite influencers, who took over our social. 

In addition to this, last Sunday took place the Sneaker's Evolution event, a talk between Sneakerness, adidas Originals and nss magazine about the sneaker reality, between past and future. Special guests: Kish Kash, Sneakerness spokesman, Maja Romeike, Senior Product Manager at adidas Originals and Peter Dahlgren, Web Editor at nss magazine. 

After a day spent enjoying the many activities, on Saturday night an exclusive party animated the Milanese audience, with music by The Italian New Wave & Club to Club, with a special exclusive adidas Originals area. 

adidas Originals awaits you on the 21st June at the flagship store in via Alessio di Tocqueville (Milano) from 6 pm to discover the special artworks created by the four designers in limited edition.