nss' Meme Mania w/ Ilaria Bigg & Luca Santeramo

Scrolling the feeds of Facebook and Instagram it's impossible not to see them. Everyone loves them, because they're funny, unconventional and make us look at reality with different eyes: we're talking about memes.

In the last few years they have become a real mania, imitating everyday life and giving it an ironic touch: the audience is naturally drawn to them and always eager to see more. Among imitations and collages, what really impressed us was the "large meme": pics in which the most common objects are transformed and exaggerrated.

Sneakers, a big time nss passion, are part of our reality more than ever. That's why we called two of our favourite sneakerheads, Ilaria Bigg and Luca Santeramo for a special project. With creativity and style, they took on the magic world of memes, showcasing perfectly the #nsstaste.

Take a look at what they did on the streets of the big city...