Next month something in the Hip Hop world could change..

Next month the Hip Hop scene will be on fire, the currently biggest names announced the releases of their new albums and we don’t want you to miss out on any of them, so pay attention on how they communicate.

It’s not always easy to know when new albums are coming out, also because the artists are always trying more and more to find new ways to announce and promote their new projects.

Kanye goes the minimal way using Twitter as the main vehicle to announce his new projects. In the middle of every kind of statement, he revealed his new LP for June 1st and another one in collaboration with Kid Cudi for June 8th. One of the main unexpected Tweets by Mr Yeezy was the upcoming project of the Hip Hop heavyweight, Nas, announced for June 15th. Here's the video that shows him working on a track, and on the backboard the tracklist of his and Kudi's album.

A$AP Rocky, different from the minimal approach of Kanye, he created the art performance Lab Rat to promote his new upcoming work that's probobly releasing May 25th. Inside a glass cube he performed a series of prompted tasks and spoke on the loss of A$AP Yams, difficulties he faced while making his latest project, and more. The trials which the Harlem rapper culminated in a dramatic ending with Rocky revealing the cover art for Testing. Here's the video of the full performance.

Drake also worked unconventionally on his promotion, after he revealed his tour with Migos, a few jackets appeared on the web with the sentence “Scorpion, June twenty eighteen, by Drake”. Don’t even think about copping one.. the exclusive pieces were assigned to a small club of friends, like the LeBron James affiliates Rich Paul and Maverick Carter, the Stranger Things star Millie Bobby Brown and not to mention DJ Khaled.

The rapper from Toronto wanted with this "buzz" jacket to move the focus and create hype on the upcoming album arriving in June, though there's no precise release date set, let’s wait for the next move of this Drake’s strategy.

Tyler the Creator didn't wait too long to tease his fans either. Last night he used a simple and classy tea break picture on his IG profile to drive them to a video, titled 435, of a new track. Probably this is just the tea break waiting the complete the full meal that is coming, nothing is confirmed, but you should expect anything from Tyler and his always unique style.

Here the video 435

The ability to differentiate for artists of this status is crucial to obtain a strong interaction with fans and find new ones, creating a desired feeling, that grows in waiting, is fundamental for the success of the projects. If they choose a loud way or not, something big for the Hip Hop world is coming and we are just at the beginning of the future communication's evolution of the music system. 

Be ready for a month of fire when the big guns of the scene will throw their bombs on the market, followed by incredible tours and performances that have never been seen before, and we will be here, as always, to update you.