Nike Air Humara x TEDx
Nike made the best possible limited edition sneaker for the TEDx speakers
April 27th, 2018
Nike celebrates the recent stop in Portland of TEDx with an exclusive pair of Air Humara, created just for the occasion. The team of the nonprofit company, that travel the world devoted to “spreading ideas” though short intense speech, received this amazing presents from the sportswear brand, catching the sneakerheads attention. The special make-up was revealed by West Coast retailer Blends, whose staff member Lucas Chemotti was gifted a pair for presenting a short documentary on Burnside skatepark at the event.
The exclusive sneaker features a white upper with grey and red details. The midsole is characterized by the Humara's iconic checkerboard print and a gum sole make this silhouette really clean. The shoe is full of “TEDx Portland” details as the logo on the tongue, while TED's “Ideas Worth Spreading” preaches from the heel. Nike left nothing to chance and also the aglets inspire, each tamped with “Spreading Ideas”.
Probably this Humara will never hit the market but it’s remarkable the Nikes attention to every event and occasion without any limits and use them as creativity sources .