Mr Porter and Prada strike!

Mr Porter and Prada join forces for a men's capsule collection inspired by retro 50s and 80s bowling.

These are 32 pieces of ready-to-wear and footwear that blend the modern approach of the Italian brand with the taste for classic menswear from the retailer, on sale from 25 April with a price range of between 255 and 2,700 euros.

"We are extremely pleased to be part of this exclusive project in collaboration with Mr Porter that we consider being the perfect partner to communicate the values of the brand" - said Stefano Cantino, strategic marketing director of the Milan group - "We strongly believe that this partnership with one of the major men’s wear luxury e-tailers is strategically relevant to our digital transformation in today’s changing scenario where we are making significant steps forward".

This is the first time that Prada launches a men's collection created in collaboration with an online retailer and, to celebrate its release, April 26 will organize an event dedicated to bowling in New York.