Raf Simons revolutionizes Calvin Klein eyewear

Raf Simons continues to restructure the various Calvin Klein clothing and accessory segments.

Creative director for about 18 months, the Belgian designer this time focuses on eyewear, implementing a complete rebranding of the vision and sunglasses.

His first collection is a mash-up of contemporary and more traditional styles that combines interesting design solutions, such as the new "fly-away" bridge, with delicate materials and finishes, such as leather, metal, acetate and high quality titanium. 

"The new cutting-edge eyewear models that Raf Simons has designed and created in collaboration with the Marchon team will further increase Calvin Klein's eyewear division" - said Steve Shiffman, CEO of the American company - "Raf Simons’ powerful brand vision is driving Calvin Klein forward around the world, category by category".

At the same time, Nicola Zotta, president and CEO of Marchon Eyewear, Inc. said:

"We are incredibly proud of our long and fruitful partnership with Calvin Klein and the creative and innovative models we are working together to further grow the Calvin Klein eyewear division in the world."

Eyewear prices range from $ 99 to $ 525 USD depending on the line they belong to (Calvin Klein, Calvin Klein 205W39NYC, Calvin Klein Jeans) and will soon be available on Calvin Klein's website and at authorized retailers.

The Raf Simons' conquest continues...