Why the new protagonist of FENTY BEAUTY is a man(!?)

He is @blameitonkway and is the new protagonist of the latest advertising signed - nothing less than - FENTY BEAUTY! The brand of cosmetics has always 'finds a solution' to every shade and type of skin, to be able to express the preferences of each woman...and, from this moment, will appeal to 'her' and also to 'him'.

Through a funny video circulated in a short time on the main social networks, @blameitonkway immersed himself in the FENTY BEAUTY world, becoming a testimonial of Miss RiRi's lipstick Mattemoiselle. In the video seems to want to show all his sides of the character and for each situation the perfect lipstick: from the wildest to the most candy and pink! A personality that certainly does not go unnoticed and perhaps for this reason was chosen to test this huge step forward in the world of cosmetics. We are in 2018 and everyone has to take care of himself as he sees fit, without brakes and without fear: large space for personality!