Virgil Abloh opens an Off-White Pop-Up Cafe in Paris

The Paris Fashion Week is about to start and, for the occasion, Virgil Abloh has opened an Off-White pop-up café in the Ville Lumiere, inside the Le Bon Marché department store.

The project is a collaboration with Wild & The Moon, a juice bar and wild food based in Paris and Dubai and will remain open until 31 March.

This new space will be able to enjoy a wide range of products, all available in pack with Off-White design limited edition. Among them the most interesting appear to be a blue water called Blue Magic, matcha flavored popcorn and a "survival kit" of the fashion week that offers a range of energetic juices and shots.

Ready for coffee break?