Virgil Abloh opens an Off-White Pop-Up Cafe in Paris
Just in time for the start of PFW
February 26th, 2018
The Paris Fashion Week is about to start and, for the occasion, Virgil Abloh has opened an Off-White pop-up café in the Ville Lumiere, inside the Le Bon Marché department store.
The project is a collaboration with Wild & The Moon, a juice bar and wild food based in Paris and Dubai and will remain open until 31 March.
This new space will be able to enjoy a wide range of products, all available in pack with Off-White design limited edition. Among them the most interesting appear to be a blue water called Blue Magic, matcha flavored popcorn and a "survival kit" of the fashion week that offers a range of energetic juices and shots.
Ready for coffee break?