F is For... presents "The Ring of The Future"

F is For... is the platform designed by Cristiana Monfardini, Worldwide Communication Director of Fendi, designed for Millenials.

After its last collaboration with the Russian artist Pokras Lampas, Official Calligraffiti Ambassador, Fendi returns to dye the roof of its Palazzo della Civiltà Italiana with the project The Ring of The Future. F is For... involves six renowned street and international calligraphy artists, called to create, just on the rooftop of the Palazzo della Civiltà Italiana, for a grandiose six-hand opera.

Within a yellow circle, Gary Stranger, Casper, Hillel Smith, Cave, Roes, and Jodae give life to The Ring of The Future, reproducing in their idiom and in their style, the word FUTURE in a symbol of unity, a visual hug that begins and ends with every word.
The subtext of the whole project, a message of unity and hope directed to new generations and their ability to overcome every barrier.