A$AP Mob stars in Calvin Klein’s latest advertising campaign

After Solange Knowles with Kelela, Caroline Polachek, Adam Bainbridge and Dev Hynes, Calvin Klein chooses the hip hop collective A$AP Mob as the protagonist of the advertising campaign for the Underwear and Jeans lines.

A$AP Rocky (yes, the one in love with Raf Simons aka the current designer of CK), A$AP Ferg, A$AP Nast, A$AP Twelvyy, A$AP Ant, A$AP Lou and A$AP J. Scott in the images and in the short video by Willy Vanderperre remind us that the family is not always the one we are born in, but it is also the one we choose.

So for these hip hop boys in denim and black tank top, while dancing, joke, have fun and talk about style in front of goal, the slogan 'Our Family' becomes 'Our Crew'.

Fun fact: when in the video the whole group shouts 'My Calvin', A$AP Rocky messes up and says 'Our Calvin'...ops...