Jil Sander chooses Wim Wenders for the SS18 advertising campaign
A poetic short film in five episodes
Fashion
November 28th, 2017
November 28th, 2017
Lucie and Luke Meier tap Wim Wenders as author of Jil Sander’s SS18 advertising campaign, the first under their creative direction.
The cult director of 'Wings of Desire' transforms humanity and depth of the collection in a short film consists of five episodes, “an ode to the purity of the emotions and the delicate balance between innocence and elegance.”
The work, entitled 'By Paused' and set in the German capital, says the intense atmosphere and typical of Wenders’ poetic the concept of suspension of time and space.
Fragmentary rhythm and vintage crime inspired music give a mysterious mood to the whole.
The trailer and the campaign will be online from December 2017.
