AW LAB FW17 is a hymn to freedom

Play With Style is the new AW LAB FW17 campaign and an invitation to live out of already-defined paths, starting with its own style.

AW LAB tells the urban space from an unusual perspective through a somewhat ironic and subtly irreverent photoshoot and a video clip that tells stories of friendship, love, sports, music, and style, and presents AW LAB true version of life: unique and inimitable.

Discover the Play With Style campaign and get yourself ready to experience the emotions of every day like never before.

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Urban Beauty