Gucci SS18 collection is an act of resistance to homologation

With his Gucci SS18 collection, presented yesterday afternoon, Alessandro Michele offers a phenomenology of dissenting spirit.

In a whirlwind of inspiration and references, the looks on the catwalk are the definitive and heterogeneous mise-en-scenes of that nonconformist and avant-garde spirit Michele has so so deeply infused into the Gucci identity.

Un post condiviso da Gucci (@gucci) in data: 20 Set 2017 alle ore 06:29 PDT

On a runway inspired by ancient cultures monuments, from the Aztec to Ancient Rome and Egypt, the models parade wearing creations in which the re-reading of the past is made by projecting it in the future.
The abundant and declared '80s and the club cultures inspiration meet opulent monastic tones full of stones, workwear jackets with beads, traditional suits combined with tribal charms, elegant sequined tailoring suits, brocade coats and military embroidered vest: Gucci SS18 is a clash of different worlds, a globe of pure creativity that is not inspired but recreates, challenging those who look to be themselves.

“Creation is a poetic act. An eruptive project that draws from a a magmatic nucleus inhabited by urgencies, ghosts and desires. A vortex in which the flow of being thickers in order to give birth to new meanings. An explosion in which once imprisoned living powers are set free. Such revolutionary act produces landslides.”