Jaguar and Palm Angels announces a new partnership on the occasion of Milan Women's Fashion Week

The iconic British car brand Jaguar chose the Italian brand Palm Angels for a new and unexpected collaboration that reflects the evolution of the brand that has always been in the pursuit of a cutting-edge avant-garde. On the occasion of Milan Women's Fashion Week, the brands will present LONELY HEARTS CLUB Palm Angels for Jaguar, a secret club with an innovative concept, with a highly urban atmosphere inspired by California nightlife lights that will set the night on fire for three nights.

"I'm delighted to have been able to bring the LONELY HEARTS CLUB here to Milan after Tokyo's success, and have made it in partnership with Jaguar. The LONELY HEARTS CLUB Palm Angels for Jaguar recreates a crossover of different music, cultures and energies, as the collaboration with Palm Angels and Jaguar seeks to blend the spirit of the two seemingly different brands, but characterized by strong personality and innovation", says Francesco Ragazzi, Creative Director of Palm Angels.

Amongst the guests of the LONELY HEARTS CLUB Palm Angels for Jaguar, stands the American rapper Playboi Carti, the Swedish duo Axwell / \ Ingrosso in a back to back with Virgil Abloh, Creative Director of Off-White, and English DJs Siobhan Bell and Benji B.

For the whole Fashion Week, as a national preview, the new Jaguar E-Pace will be featured in Largo La Foppa with an installation inspired by the interior design of the LONELY HEARTS CLUB Palm Angels for Jaguar.

The creative collaboration between Jaguar and Palm Angels will continue in 2018 with the presentation of the collections by Francesco Ragazzi, Italian Ambassador of Jaguar.

#PalmAngels4Jaguar from 20 to 22 September