Opening Ceremony and Byronesque together for #FashionPorn

"What’s the difference between sex and fashion? There isn’t much. After all, your body goes “inside” clothing; it touches very part of you, strokes your skin, caresses you; and when you find someone you like (a designer, a lover) you stay entwined for years".

So can be read the notes accompanying the announcement of the new project by Opening Ceremony and luxury vintage store Byronesque, highlighting the close relationship between fashion and sex, the common thread of the decade '90s that combines the aesthetic of the period, from the ads for Gucci to Helmut Lang sexy clothes.

Together, the American brand and the vintage store launch for the second time (the first was held in Paris), #FashionPorn, a series of pop-up events dedicated to the 1990s where more than 300 cult pieces will be sold, including rare Helmut Lang, Raf Simons, Balenciaga by Nicolas Ghesquière and archival items from the explicit brand Vexed Generation. There will also be an entire section dedicated to vintage Margiela pieces such as a semi semi-couture apron (SS1997), a semi-couture waistcoat (SS1997), a down jacket (AW1999-00) or a top-glove (SS2001).

All single pieces were photographed by big ones like Mark Borthwick, Paulo Sutch, and Juergen Teller, just to name a few.

"This is perhaps the best collection we’ve ever had" - says Gill Linton, CEO and editor-in-chief of Byronesque - "The 90s was the last time fashion was at its most creative and, while that’s starting to change, we still think it’s essential to uphold the creative defiance of these important vintage designers and the culture they created".

The OC store in New York will host objects chosen not only for designers but also for its significance in the history of fashion. Who will visit the 35 Howard St flagship, open from July 8th to 23rd, will be faced with iconic images that have shaped not only the aesthetic movements of the period but also our collective memory of designers and the time they come from.