J. W. Anderson SS18 hymn to normality

Villa La Pietra.

Garden.

Between sculptures by Canadian artist Anne Low and guests sitting on large white linen pillows, Jonathan Anderson staged his J. W. Anderson SS18 collection at Pitti Uomo in Florence.

"I staged my Florentine dream and for the collection, I thought back to the atmosphere of 'A show with a view'. For m, this is a sexy and sensual city. For the first time designing this collection I have not thought of an external character, but I focused on the idea of normality, with a number of suitable look for one tourist in love with this city".

The Irish designer celebrates his tenth anniversary in menswear with hearts, vintage prints, lettering that resumes the old Coca-Cola advertising campaigns and pop charts.

While A show with a view slides in the background, he declines his personal version of James Ivory's cult movie, recreating a casual tourist, a chic, funny boy who mixes shirts, T-shirts, striped Bermuda, over pants, bomber and trench, baggy jeans. All accessorized with flip-flops, maxi bags, backpacks and, above all, the iconic All Star, the result of a special collaboration with Converse: to wear unmatched.