Jaden Smith is the star of the latest Louis Vuitton Series 7 advertising campaign

After wearing a pleated skirt for the SS16, Jaden Smith returns to be the protagonist of a Louis Vuitton advertising campaign.

This time, for FW17, Will Smith and Jada Pinkett's son is in an unseen total white version and with all dreads on his head (the shot was made before the MET Gala 2017). Joining him in Bruce Weber's pictures Riley Keough, granddaughter of Elvis Presley and star of the TV series The Girlfriend Experience.

In conjunction with the launch of its partnership with Louis Vuitton, Jaden has presented the video of his new single Batman, where he plays the hero, as in the new adv, in an unprecedented total white costume.