adidas Originals launches "No Time To Think" to celebrate Campus sneakers

It's a great day for all adidas Originals lovers because today the sportswear brand has launched the new No Time To Think campaign to celebrate the Campus model, the iconic suede sneaker – one of the symbols of the brand's excellence since 80s.

Shot by photographer Kenneth Cappello, the campaign wants to evoke the underground and non-conformist spirit that have animated New York in the early 1990s, with an eye to the skater culture of that period. Immediate, spontaneity and authenticity are the keywords of the campaign, and who better than Blondey McCoy, Na-Kel Smith, Tavia Bonetti and Tiffany Lighty, some of the most interesting names of the moment, to celebrate the creative energy and urban attitude that the Campus shoes have always represented.

With the same design that made them famous and loved, for the occasion the sneaker has been reinterpreted in a modern key to continue to represent the youth spirit that emerges from the streets.

From today, you can take a look at the No Time To Think campaigns and videos and Campus sneakers will be available at Flagship Store Originals in Milan on Via A.Tocqueville, 11 and in other selected stores.