Kim Kardashian launches KKW, her new beauty brand

Kylie Jenner now has a new rival who could steal the scepter of the queen of beauty products.

Who? Kim Kardashian. Mrs. West announced with a cryptic message via Instagram the launch, June 21st, of KKW Beauty, her new brand dedicated to the cosmetics world.

Now fatal mortals will also be able to copy the reality star look, dark lips, dense lashes, shiny hair, and contouring method.

Have you noticed that the name chosen by Kim for his new project is the same as the collaboration with sister Kylie for a lipstick kit?

No other detail for the moment, but you can keep an eye on Instagram @kkwbeauty’s profile and the official site KKWBeauty.com.