Nike BETRUE 2017 is the new collection that supports LGBTQ
For the first time Nike's Swoosh is rainbow
May 26th, 2017
Nike supports the LGBT community from years. Last February, several athletes were involved in the contest, claiming "EQUALITY" claim. From 2012 onwards, Nike launched the BETRUE project through which there was the possibility to create some models of NIKEiD personable during the Pride Month.
Today, the sportswear’s giant launches the BETRUE 2017 collection, featuring several models of sneakers including Nike VaporMax and Cortez, in addition to t-shirts with claims, socks and tops.
For the first time, the Rainbow Swoosh, a symbol of the LGBT community, appears on a Nike items. Here are all the pieces: