Zoom In - a focus on Prada Resort18 sneakers

"Beauty is in the eye of Prada",

is the sentence I always think about everytime Miuccia shows a new collection. A conceptual beauty who often touches the "ugliness", wearing strong women with the right amount of sense of (self)humor, ready to face every moment of their day, of the life. A purely feminine beauty as we can see from the extensive use of floaty skirts, princess' dresses and pink, lots of pinks, but never frivolous, rather almost politicized as a symbol of women who are not afraid to be women in a world of men. 

This is well shown in the Resort 2018 Prada's collection, in particular in the sneakers appeared on the models during the fashion show. We know, shoes are always the cherry on the top of the Prada cake, and even these are. It's impossible not to look at those massive shoes with velcro straps - some of them are even an hybrid version of a summer trekking sandal - that, with rubber and tech fabric upper, a pumped sole and ankle-straps, combine futurism with 90s/00s recalls. Moreover, the sneaker is still a very hot accessory, loved also by women – who have to run around the city, juggle many plans, obstacles and last-minute dates. 

Moreover, the sneaker is still a very hot accessory, loved also by women – who have to run around the city, juggle many plans, obstacles and last-minute dates. 

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Prada Resort18 is pure modernism

Designed in black, gray, beige and white, with pastel colors details, the sneakers remind us our high school years, when we used to wear double-sole rubber shoes with skirts and frilly T-shirts. Today, we see those skeletons of our youth in Prada Resort18 sneaker, that make us smile because of they remind us the young girls we used to be.

And, for this, Prada knows us better than we do.