Gucci debuts its new collection of watches by using the meme art

To present the new collection of Gucci watches Le Marché des Merveilles, Creative Director Alessandro Michele contacted some of the most viral creatives on the web to create a collection of images in meme style.

The That feeling When Gucci project - or TFWGucci - has the flavor of a catalog without its static. Bright colors, patchwork images, collage art and worldwide know art pieces united by a single element: the biting irony and the contemporary spirit of the campaign.

Debuting #TFWGucci (That Feel When Gucci). The House’s new collaborative art project in the digital space is a lineup of memes featuring the new #LeMarchédesMerveilles collection of watches.

Here are some of our fav pieces, but you can watch the entire collection here.