Nike has launched its first plus-size line

Finally, Nike has launched its first plus-size clothing line to satisfy all body shapes of its fans, designed to fit from 1X to 3X size. The stars of the plus-size campaign are the influencers Grace Victory and Danielle Vanier, shot by JKG Photography. 

"Nike recognizes that women are stronger, bolder and more outspoken than ever. In today’s world, sport is no longer something that she does, it’s who she is. The days where we have to add ‘female’ before ‘athlete’ are over. She is an athlete, period. And having helped fuel this cultural shift, we celebrate these athletes’ diversity, from ethnicity to body shape", Nike said when it announced the new line, which is already available in stores and online. 

Helen Boucher Vice President of women apparel's line added, "When we design for plus size, we aren’t just proportionately making our products larger. That doesn’t work because as we know, everyone’s weight distribution is different”. 
It's an important turning point for Nike, which marks a step towards the body diversity in fashion.