20 years of London's subcultures with this new movie by Reebook Classic
This Is Classic investigates the influence the brand had on the underground scene in London
February 17th, 2017
Reebok celebrates its historical connection with British music culture with This Is Classic, a trilogy of short-films made by Antony Crook. The film-maker together with the photographer-documentarian Ewen Spencer and a commentary by Next Wave Clash, alternate footage in which Jesse James Solomon shows his lyrical dexterity to clip of a dancer in motion and projections of pieces of old rave repertoire ( watch out for a young Mike Skinner) all alongside epic grime sets. All these images - mix of UK garage archival material, first rave grime and contemporary music scenes - are filmed at the headquarters of Radio Radar and highlight the importance that Reebok had on at least 20 years of Londoners subcultures.
Enjoy the video!