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Articles by Ali Nishikawa
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Gen Z redefines professional success with the "conscious unbossing" trend
How the girly cartoon aesthetic has become profitable for fashion brands
Is Gen Z killing year-end office parties?
The secrets of Saint Laurent's cinematic success
From Tamagotchi to Beyblade, how toys became a fashion accessory
The influencer-journalist pipeline explained
Micro-ghosting or the peak of micro-trends?
Who watches Miss France any more?
Soon environmental labelling for clothing in France ?
Is buying second-hand really such an ethical option?
France replaces its advertising with works of art
Will luxury advent calendars make sense this year?
Temu overtakes Vinted in the ranking of sites most visited by the French
Gen Z hands in their resignation on Whatsapp, much to the annoyance of their employers
Are sustainable fashion brands doomed to failure?
Why do we love watching fashion critics slag off stars' outfits?
