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Articles by Ali Nishikawa
![Why are physical boutiques the new craze for influencers? Immersive experience or simple marketing ploy?](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/42192/Why-are-physical-boutiques-the-new-craze-for-influencers.webp 2560w)
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The story behind Jaden Smith’s castle hat at the Grammy Awards
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Should reality shows be politicised?
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Why are Fashion Week shows on LinkedIn now?
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You can now spend the night at Ikea
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The most popular mouse of the 2000s is back
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Gen Z redefines professional success with the "conscious unbossing" trend
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How the girly cartoon aesthetic has become profitable for fashion brands
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Is Gen Z killing year-end office parties?
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The secrets of Saint Laurent's cinematic success
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From Tamagotchi to Beyblade, how toys became a fashion accessory
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The influencer-journalist pipeline explained
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Micro-ghosting or the peak of micro-trends?
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Who watches Miss France any more?
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Soon environmental labelling for clothing in France ?
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Is buying second-hand really such an ethical option?
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France replaces its advertising with works of art
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