Contemporary art according to K-way

K-way once again confirms its passion for art: the brand of the BasicNet group, already a sponsor from 2007 to 2011 with the Kappa® and Robe di Kappa® brands, becomes the protagonist of a new edition of Artissima, the international contemporary art fair, on stage in Turin until 6 November. For the thirteenth consecutive edition, the rainwear brand par excellence - classic, contemporary, technological, functional, colourful and "clever" - is sponsoring one of the most important international events in the contemporary art sphere, now in its 29th year.

For the occasion the K-Way® sleeveless jackets, Le Vrai 3.0, have been customized with the Fair's graphics and the now iconic shopping bags are back, by popular demand, with their powder pink profiles and all over graphics, an object of desire for gallerists and journalists that promises to be the must-have of this edition. In addition to dressing up the staff, K-Way® will be present at the Fair with Wild Posting activities, featuring historical and current K-Way images that will cover the entire Oval balcony.