Functional furniture according to Vero

«We imagine that the world of design can be a reference for a more informal, concrete and sincere society», is one of the pillars on which Vero was born, a design brand born from the meeting between Pasquale Apollonio, founder of Level Project, with Simona Flacco and Riccardo Crenna, founders of Simple Flair and Riviera Creative Space. A naming not random, but that wants to represent the message of the brand, to promote the concept of truth through aesthetics. For this reason, in the first collection, there is space for furnishings born from the union of typical Italian savoir-faire and the creativity of designers from every corner of the world.

CARA / DAVIDE, Frederik Paulsen, Marco Campardo, Natalia Criado, Federica Elmo and a617 have reinterpreted common elements of home furnishing such as bookcases, chairs, tables, trolleys, mirrors and magazine racks enriching them with unique details, giving an experimental and contemporary value to everyday objects, able to tie in spirit and look with the brand identity by Studio Temp. The most interesting aspect of Vero, however, is the model ready to order a product drop, committing to guarantee a delivery time of online purchases of less than two weeks. At the same time, the brand draws from a reservoir of technique and manufacturing totally Italian thanks to a production site in the heart of Puglia, in Galatina, merging decades of experience with a strong desire for sustainability.

The pieces presented at Drop 1 will be on display at Riviera Creative Space (via Gorani 4, Milan) from April 7 to May 6, 2022, while the second drop will make its debut at Salone del Mobile 2022 and will include designs by Odd Matter, Sam Stewart and Zaven. Vero's first collection is available on the brand's website.