Apple's new store in the heart of Rome

Apple has unveiled the renewed look of the new store in Rome, located in Via del Corso, inside Palazzo Marignoli. For the occasion, the monumental historical interiors of the palace have been restored, preserving the 19th-century frescoes by Fabio Cipolla and Ettore Ballerini, together with the historic ceilings and the post-Cubist graffiti by Afro Basaldella. The entire store, illuminated by large windows for its entire perimeter, has in its center an historic courtyard decorated with camphor trees. 

On the first floor, four doors open onto a panoramic garden-terrace while, at the entrance, visitors will find a monumental staircase built in 1888 and in Carrara marble. Upstairs, the Forum occupies what was the palace's ballroom, which will host today at Apple sessions. Next to the Forum there will be a space dedicated to Apple Support and Genius Bar. Deirdre O'Brien, Apple's senior vice president for Retail + People, commented:

We can’t wait to begin a new chapter in Rome with the opening of Apple Via del Corso. The new store represents a celebration of the unique history and art of Roman culture, and we hope to inspire creativity among the local community with our Made in Rome program and future Today at Apple sessions. 

The new Apple Store in Rome is now open in Via del Corso 183. Entrances and visits can be booked at this link while those without a reservation will be welcomed into the store depending on the availability of the spaces.