The thousand faces of Mercedes-Benz according to Kicki Yang Zhang

Mercedes-Benz has presented an innovative multi-platform digital project created in collaboration with Berlin influencer Kicki Yang Zhang. Yang Zhang and the luxury carmaker have in fact decided to celebrate the idea of uniqueness, with a particular emphasis on social media intended as a tool through which to explore their individuality in front of a global audience. In a series of digital content disseminated through different social platforms, the influencer interpreted her personal expression and individuality through the variety of Mercedes-Benz products.

Through editorial images, video clips and TikTok, Kicki Yang Zhang changes different identities, all framed by the individual spirit that the Mercedes-Benz brand represents. In one of the shots, soaked in saturated orange lights, a blue G-Class wants to symbolize audacity and adventure. Instead, in the shots of the EQC, Mercedes-Benz's first all-electric vehicle, Zhang takes on a futuristic look and testifies to Mercedes-Benz's commitment to sustainability. Finally, Mercedes AMG's fluid lines are reproduced with those from men's clothing and are reflected in contrasts of shades of green and red colours. Together, the three moods want to enclose the thousand different declinations of the Mercedes-Benz personality.