![AI has learnt to authenticate sneakers by their smell They must be new, of course](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/40949/sneaker-cover-nss.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/40949/sneaker-cover-nss.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/40949/sneaker-cover-nss.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/40949/sneaker-cover-nss.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/40949/sneaker-cover-nss.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/40949/sneaker-cover-nss.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/40949/sneaker-cover-nss.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/40949/sneaker-cover-nss.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/40949/sneaker-cover-nss.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/40949/sneaker-cover-nss.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/40949/sneaker-cover-nss.jpg 2560w)
Articles related to dupe
![AI has learnt to authenticate sneakers by their smell They must be new, of course](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/40949/sneaker-cover-nss.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/40949/sneaker-cover-nss.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/40949/sneaker-cover-nss.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/40949/sneaker-cover-nss.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/40949/sneaker-cover-nss.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/40949/sneaker-cover-nss.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/40949/sneaker-cover-nss.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/40949/sneaker-cover-nss.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/40949/sneaker-cover-nss.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/40949/sneaker-cover-nss.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/40949/sneaker-cover-nss.jpg 2560w)
![Is it possible to digitise Italian craftsmanship? Nine months after the establishment of the Made in Italy law, the sector continues to stagger on](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/40779/artigianato-cover-nss-princ.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/40779/artigianato-cover-nss-princ.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/40779/artigianato-cover-nss-princ.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/40779/artigianato-cover-nss-princ.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/40779/artigianato-cover-nss-princ.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/40779/artigianato-cover-nss-princ.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/40779/artigianato-cover-nss-princ.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/40779/artigianato-cover-nss-princ.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/40779/artigianato-cover-nss-princ.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/40779/artigianato-cover-nss-princ.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/40779/artigianato-cover-nss-princ.jpg 2560w)
Is it possible to digitise Italian craftsmanship?
![Shein is suing Temu for counterfeiting and theft of trade secrets The clash between the two fast fashion giants continues](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39951/cover-shein.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39951/cover-shein.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39951/cover-shein.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39951/cover-shein.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39951/cover-shein.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39951/cover-shein.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39951/cover-shein.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39951/cover-shein.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39951/cover-shein.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39951/cover-shein.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39951/cover-shein.jpg 2560w)
Shein is suing Temu for counterfeiting and theft of trade secrets
![Dupe fever continues to soar New research shows that the trend is still hot](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39428/Nuovo-progetto-2024-07-08T114916-583.jpg 2560w)
Dupe fever continues to soar
![Google is suggesting dupes now More and more users are looking for cheaper imitations](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/37084/New-Project-83.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/37084/New-Project-83.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/37084/New-Project-83.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/37084/New-Project-83.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/37084/New-Project-83.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/37084/New-Project-83.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/37084/New-Project-83.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/37084/New-Project-83.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/37084/New-Project-83.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/37084/New-Project-83.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/37084/New-Project-83.jpg 2560w)
Google is suggesting dupes now
![Prada and Amazon have beaten imitators The two companies succeeded in prosecuting and convicting a fakes reseller](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/36560/Nuovo-progetto-2023-10-24T113829-367.jpg 2560w)
Prada and Amazon have beaten imitators
![What if a brand asked you to exchange your dupes for original products? How an unusual advertising initiative rewrote the rules of marketing](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/35113/cover-lululemon-alta.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/35113/cover-lululemon-alta.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/35113/cover-lululemon-alta.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/35113/cover-lululemon-alta.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/35113/cover-lululemon-alta.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/35113/cover-lululemon-alta.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/35113/cover-lululemon-alta.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/35113/cover-lululemon-alta.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/35113/cover-lululemon-alta.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/35113/cover-lululemon-alta.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/35113/cover-lululemon-alta.jpg 2560w)
What if a brand asked you to exchange your dupes for original products?
![Gen Z cannot afford original or sustainable products Why the new generation continues to invest in dupes and fast fashion](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/34744/PRIMARK-2.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/34744/PRIMARK-2.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/34744/PRIMARK-2.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/34744/PRIMARK-2.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/34744/PRIMARK-2.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/34744/PRIMARK-2.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/34744/PRIMARK-2.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/34744/PRIMARK-2.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/34744/PRIMARK-2.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/34744/PRIMARK-2.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/34744/PRIMARK-2.jpg 2560w)
Gen Z cannot afford original or sustainable products
![The new Gen Z fetish is a dupe of the Cartier Tank 2.3 million views on TikTok and a discontinued vintage Casio watch](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/32888/Nuovo-progetto-19-copia-2(1).png 2560w)
The new Gen Z fetish is a dupe of the Cartier Tank
![The dupes craze is destroying the planet The trend that keeps fast fashion alive](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/32533/Cattura3-1.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/32533/Cattura3-1.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/32533/Cattura3-1.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/32533/Cattura3-1.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/32533/Cattura3-1.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/32533/Cattura3-1.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/32533/Cattura3-1.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/32533/Cattura3-1.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/32533/Cattura3-1.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/32533/Cattura3-1.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/32533/Cattura3-1.jpg 2560w)
The dupes craze is destroying the planet
![Meta's problem with fake items A new scandal for Zuckerberg](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/30629/mark-zuckerberg-jpeg(1).png 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/30629/mark-zuckerberg-jpeg(1).png 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/30629/mark-zuckerberg-jpeg(1).png 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/30629/mark-zuckerberg-jpeg(1).png 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/30629/mark-zuckerberg-jpeg(1).png 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/30629/mark-zuckerberg-jpeg(1).png 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/30629/mark-zuckerberg-jpeg(1).png 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/30629/mark-zuckerberg-jpeg(1).png 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/30629/mark-zuckerberg-jpeg(1).png 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/30629/mark-zuckerberg-jpeg(1).png 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/30629/mark-zuckerberg-jpeg(1).png 2560w)