
Articles related to brand


Consumers prefer content creators brands

The golden age of the micro influencer may already be over

The ideal brand for Gen Z is not a brand

How fashion turned into merch

Do brands really need ambassadors?

Italian luxury street rents are among the most expensive in the world

Will celebrity marketing kill emerging brands?
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The power of names in fashion according to the law

Phoebe Philo returns to fashion with her own namesake brand

The top 10 brands perceived as "heritage"

The Attico has opened a room on Clubhouse

What happened to Geox, the brand of "the shoe that breathes"

Atelier New Regime's FW20 collection
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LifeSux's FW20 collection

Sunnei's new headquarters

How long do creative directors last?
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