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![What exactly does se mettre sur son 31 means ? From medieval trentain to the modern glamour of late 2024](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/41629/Ca-veut-dire-quoi-exactement-se-mettre-sur-son-31.webp 2560w)
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Will H&M be able to reposition itself on the market?
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Rather than Black Friday, should it be called Black November?
![Why Jacquemus always gets it right The brand's latest campaign with Alex Consani confirms it](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/41172/jacquemus-campaing.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/41172/jacquemus-campaing.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/41172/jacquemus-campaing.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/41172/jacquemus-campaing.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/41172/jacquemus-campaing.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/41172/jacquemus-campaing.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/41172/jacquemus-campaing.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/41172/jacquemus-campaing.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/41172/jacquemus-campaing.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/41172/jacquemus-campaing.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/41172/jacquemus-campaing.jpg 2560w)
Why Jacquemus always gets it right
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Wicked's marketing campaign is snatching Barbie's crown
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Could this be the end of retail?
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22% of parcels delivered in France by La Poste come from Temu and Shein
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Has the trivialisation of luxury fed up its devotees ?
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Consumers prefer content creators brands
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Does fashion week influence the Parisian culinary scene?
![The golden age of the micro influencer may already be over In times of uncertainty, brands find shelter among stars and celebrities](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/40634/Nuovo-progetto-48.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/40634/Nuovo-progetto-48.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/40634/Nuovo-progetto-48.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/40634/Nuovo-progetto-48.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/40634/Nuovo-progetto-48.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/40634/Nuovo-progetto-48.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/40634/Nuovo-progetto-48.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/40634/Nuovo-progetto-48.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/40634/Nuovo-progetto-48.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/40634/Nuovo-progetto-48.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/40634/Nuovo-progetto-48.jpg 2560w)
The golden age of the micro influencer may already be over
![How to advertise for a generation that cannot use the phone Brands face possible social media ban for Gen Alpha](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/40603/genalpha_cover_verticale.png 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/40603/genalpha_cover_verticale.png 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/40603/genalpha_cover_verticale.png 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/40603/genalpha_cover_verticale.png 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/40603/genalpha_cover_verticale.png 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/40603/genalpha_cover_verticale.png 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/40603/genalpha_cover_verticale.png 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/40603/genalpha_cover_verticale.png 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/40603/genalpha_cover_verticale.png 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/40603/genalpha_cover_verticale.png 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/40603/genalpha_cover_verticale.png 2560w)
How to advertise for a generation that cannot use the phone
![Product placement starts from the front row When a banner in Times Square is not enough](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/40477/tory-burch-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/40477/tory-burch-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/40477/tory-burch-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/40477/tory-burch-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/40477/tory-burch-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/40477/tory-burch-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/40477/tory-burch-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/40477/tory-burch-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/40477/tory-burch-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/40477/tory-burch-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/40477/tory-burch-cover.jpg 2560w)
Product placement starts from the front row
![DIY e-commerces, the key to differentiation Will Shopify soon be a thing of the past?](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/40381/Les-e-commerce-DIY-la-cle-pour-se-demarquer.jpeg 2560w)
DIY e-commerces, the key to differentiation
![When brands become travel agencies From classic invitations to destination shows to recent “community trips” popular in the beauty world](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39941/cover-t.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39941/cover-t.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39941/cover-t.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39941/cover-t.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39941/cover-t.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39941/cover-t.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39941/cover-t.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39941/cover-t.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39941/cover-t.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39941/cover-t.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39941/cover-t.jpg 2560w)
When brands become travel agencies
![The psychology behind hate-watching Blake Lively, the return of Emily in Paris and why we like to spend our time on things we don't like](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39869/Nuovo-progetto-2024-08-20T155234-633-2.jpg 2560w)
The psychology behind hate-watching
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How many nepo babies will it take to save Burberry?
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