![Who are the VICs and why brands court them The Very Important Clients that drive retail forward](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/31617/vic-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/31617/vic-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/31617/vic-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/31617/vic-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/31617/vic-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/31617/vic-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/31617/vic-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/31617/vic-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/31617/vic-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/31617/vic-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/31617/vic-cover.jpg 2560w)
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Page 4
![Who are the VICs and why brands court them The Very Important Clients that drive retail forward](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/31617/vic-cover.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/31617/vic-cover.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/31617/vic-cover.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/31617/vic-cover.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/31617/vic-cover.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/31617/vic-cover.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/31617/vic-cover.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/31617/vic-cover.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/31617/vic-cover.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/31617/vic-cover.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/31617/vic-cover.jpg 2560w)
![Luxury tourism is becoming more and more equal to fashion Social media, product and service integration, and stellar partnerships](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39720/cover-zendaya-bulgari.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39720/cover-zendaya-bulgari.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39720/cover-zendaya-bulgari.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39720/cover-zendaya-bulgari.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39720/cover-zendaya-bulgari.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39720/cover-zendaya-bulgari.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39720/cover-zendaya-bulgari.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39720/cover-zendaya-bulgari.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39720/cover-zendaya-bulgari.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39720/cover-zendaya-bulgari.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39720/cover-zendaya-bulgari.jpg 2560w)
Luxury tourism is becoming more and more equal to fashion
![This summer, fashion goes on vacation too Pop-ups, restaurants, beach makeovers: fashion takes to the four corners of the world](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39584/ete-pop-up.jpeg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39584/ete-pop-up.jpeg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39584/ete-pop-up.jpeg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39584/ete-pop-up.jpeg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39584/ete-pop-up.jpeg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39584/ete-pop-up.jpeg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39584/ete-pop-up.jpeg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39584/ete-pop-up.jpeg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39584/ete-pop-up.jpeg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39584/ete-pop-up.jpeg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39584/ete-pop-up.jpeg 2560w)
This summer, fashion goes on vacation too
![Luca Pronzato, prince of nomadic cuisine No one knows pop-up restaurants like the founder of We are Ona](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39326/cover-luc-pronzato.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39326/cover-luc-pronzato.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39326/cover-luc-pronzato.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39326/cover-luc-pronzato.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39326/cover-luc-pronzato.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39326/cover-luc-pronzato.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39326/cover-luc-pronzato.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39326/cover-luc-pronzato.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39326/cover-luc-pronzato.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39326/cover-luc-pronzato.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39326/cover-luc-pronzato.jpg 2560w)
Luca Pronzato, prince of nomadic cuisine
![Has fashion grew out of fashion? Turbocapitalism, fine dining, expansion](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39318/cover-lvh.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39318/cover-lvh.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39318/cover-lvh.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39318/cover-lvh.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39318/cover-lvh.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39318/cover-lvh.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39318/cover-lvh.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39318/cover-lvh.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39318/cover-lvh.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39318/cover-lvh.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39318/cover-lvh.jpg 2560w)
Has fashion grew out of fashion?
![Travis Scott released a t-shirt featuring his mugshot A clever marketing play just hours after his arrest](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39231/nss-mugshot-travis-1.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39231/nss-mugshot-travis-1.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39231/nss-mugshot-travis-1.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39231/nss-mugshot-travis-1.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39231/nss-mugshot-travis-1.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39231/nss-mugshot-travis-1.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39231/nss-mugshot-travis-1.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39231/nss-mugshot-travis-1.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39231/nss-mugshot-travis-1.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39231/nss-mugshot-travis-1.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39231/nss-mugshot-travis-1.jpg 2560w)
Travis Scott released a t-shirt featuring his mugshot
![How the 'Bad Boys' franchise is saving Will Smith's career The collaboration with Martin Lawrence was a box office success](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39126/Nuovo-progetto-26-1.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39126/Nuovo-progetto-26-1.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39126/Nuovo-progetto-26-1.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39126/Nuovo-progetto-26-1.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39126/Nuovo-progetto-26-1.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39126/Nuovo-progetto-26-1.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39126/Nuovo-progetto-26-1.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39126/Nuovo-progetto-26-1.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39126/Nuovo-progetto-26-1.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39126/Nuovo-progetto-26-1.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39126/Nuovo-progetto-26-1.jpg 2560w)
How the 'Bad Boys' franchise is saving Will Smith's career
![Fashion has a robbery problem Two hits in two days signal a disturbing trend that is not about how we dress](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/39095/chanel.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/39095/chanel.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/39095/chanel.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/39095/chanel.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/39095/chanel.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/39095/chanel.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/39095/chanel.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/39095/chanel.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/39095/chanel.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/39095/chanel.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/39095/chanel.jpg 2560w)
Fashion has a robbery problem
![How much do the rich pay for the world's most expensive events? If you want to be a jet-setter prepare your wallet](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/38999/cover-events.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/38999/cover-events.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/38999/cover-events.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/38999/cover-events.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/38999/cover-events.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/38999/cover-events.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/38999/cover-events.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/38999/cover-events.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/38999/cover-events.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/38999/cover-events.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/38999/cover-events.jpg 2560w)
How much do the rich pay for the world's most expensive events?
![5 things to do in Milan this weekend From May 17th to 19th](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/38750/Nuovo-progetto-6.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/38750/Nuovo-progetto-6.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/38750/Nuovo-progetto-6.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/38750/Nuovo-progetto-6.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/38750/Nuovo-progetto-6.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/38750/Nuovo-progetto-6.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/38750/Nuovo-progetto-6.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/38750/Nuovo-progetto-6.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/38750/Nuovo-progetto-6.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/38750/Nuovo-progetto-6.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/38750/Nuovo-progetto-6.jpg 2560w)
5 things to do in Milan this weekend
![The next frontier of luxury is apartment building The last to board the train are Dolce&Gabbana, with a residence in Marbella](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/38698/marbella-dg.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/38698/marbella-dg.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/38698/marbella-dg.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/38698/marbella-dg.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/38698/marbella-dg.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/38698/marbella-dg.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/38698/marbella-dg.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/38698/marbella-dg.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/38698/marbella-dg.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/38698/marbella-dg.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/38698/marbella-dg.jpg 2560w)
The next frontier of luxury is apartment building
![5 things to do in Milan this weekend From May 10th to May 12th](https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=320,height=400/images/galleries/38678/nss-milano-5cose-1.jpg 320w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=480,height=600/images/galleries/38678/nss-milano-5cose-1.jpg 480w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=576,height=720/images/galleries/38678/nss-milano-5cose-1.jpg 576w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=768,height=960/images/galleries/38678/nss-milano-5cose-1.jpg 768w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=992,height=1240/images/galleries/38678/nss-milano-5cose-1.jpg 992w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1024,height=1280/images/galleries/38678/nss-milano-5cose-1.jpg 1024w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1280,height=1600/images/galleries/38678/nss-milano-5cose-1.jpg 1280w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1440,height=1800/images/galleries/38678/nss-milano-5cose-1.jpg 1440w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1600,height=2000/images/galleries/38678/nss-milano-5cose-1.jpg 1600w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=1920,height=2400/images/galleries/38678/nss-milano-5cose-1.jpg 1920w, https://data2.nssmag.com/cdn-cgi/image/fit=crop,width=2560,height=3200/images/galleries/38678/nss-milano-5cose-1.jpg 2560w)
5 things to do in Milan this weekend
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What went down at the A|X Armani Exchange x Mixmag launch in Rome
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A new vision of eyewear with Ray-Ban Reverse
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Guide to the style of great Italian songwriters
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What do we know about Ye's "Vultures"
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Who are Italy's climate change negationists?
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