London Collections SS13 Reportage by Sara Reverberi

London kick starts the menswear calendar with a showcase of British brands and businesses embedded in a cultural programme.  London Collections: Men is a development of the men’s day at London Fashion Week which has grown in stature and content despite sitting outside of the traditional menswear calendar. This new showcase emphasises both the creative and commercial importance of Britain’s brands and emerging talent as well as the rich cultural landscape that contributes to the inspiration and success of this sector.

HRH The Prince of Wales hosted a reception to celebrate the launch of London Collections: Men on 14th June 2012 at St James’s Palace.