«How much do you think the ticket costs? It's like asking how much a liter of milk costs... Ti Odio Milano Ti Amo, a metaphor of Milan's urban planning with Gio Ponti's buildings and an increasingly toxic periphery. Can the city leave us indifferent? I’ve asked myself and seven exceptional ticket-dodging friends about the incongruities of a city loved by most and hated by some.»

Paola Manfrin, Creative Director

If Milan were to empty out, only the buildings and trams would remain. If all university students, art school proteges, finance big shots, models, fashion designers, creative directors, sciure and journalists simultaneously decided to go on vacation, the city would be left with its architecture and those large locomotives flowing through the streets like lymphatic fluid. It is in this mythical means of transport that nss has found the perfect allegory for the second part of the Digital Cover Ti Odio Milano Ti Amo: the trams bear the polarizing emotions that characterize its inhabitants, from disdain to infatuation. Riding the tram means traversing the full spectrum of human emotions, from the disheartening wait for a delay to the gratifying experience of gazing at the most beautiful monuments and squares of the center from the window. During Design Week, when Milan is expected to host over a thousand events across its streets, we invited seven figures from the art, design, and architecture worlds to board tram 1847. Under the creative direction of Paola Manfrin, an irreverent figure, image-engineer, and creative, Milan's most iconic spaces are explored with irony, from Piazza Castello to Palazzo Belgioioso, from Piazza Gae Aulenti to Via Cusani. The cast includes a team of intellectuals who continue to shape the city with their work, such as Cino Zucchi, architect and founder of the CZA studio, or Stefano Seletti, the pop entrepreneur behind the historic home decor company. There's also Victoria Genzini, journalist, writer, and curator of daring memes, designer and art director Serena Confalonieri, artist Ambra Castagnetti, brilliant media mind and co-founder of PR Metis Caterina Monda, and Piero Maranghi, producer, publisher, CEO, and director of Classica HD. Although, as we'll see, their passionate vision for the city and its subject matter makes them biased presenters, they are the narrating voices of the new Ti Odio Milano Ti Amo, central figures in art and design soon to be the stars of a fervent week. With a grand return to Piazza Giovine Italia, nss edicola is ready to once again become a nerve center of the Capital during Design Week, to discuss the city, share ideas, and convince us to love Milan more than we hate it.