Have a look at Hummel Hive and SoccerBible collection

Hummel is perhaps one of the most famous brands in Danish sportswear. Founded in 1923 in Hamburg, the brand has been one of the most historical of the 90s, especially in Scandinavia and Holland. It also dressed the Danish national team for a long time.

Hummel Hive instead is a section of the brand devoted at creative experimentation, especially for what regard the collaboration with other brands. Just one of these collaborations have brought to the creation of three shirts, worn by the players of the AGF Aarhus, the local team.

The jersey are made with SoccerBible, leader magazine for what regards the mix between football and lifestyle. The Ring Out, the illustrator Lola Beltran and ilovedust have also collaborated. The uniforms have been introduced through a brief video of 40 seconds, which reassumes perfectly the essence of the vision that SoccerBible and Hummel Hive wanted to engrave into their collection.