The NBA jerseys sponsor land

Inevitable. Adam Silver used this adjective to announce the NBA decision to add a small sponsorship on the playing jersey. The corporate logo (get used to this name) will be 6.5 cm x 6.5 cm large, and will be affixed on the top left in the jersey of the 2017/2018 season, the same in which Nike will return to dress all NBA teams. The NBA will be the first among the American professional league to "smudge" his uniforms with sponsor logos. In football, where sponsorships take place for some time, the issue is relegated to training. However, is not the first time that the subject is dealt with, already at the last All Star Game, there have been critical for the (small) Kia logo present on either team jerseys.

The main reason, also reminded by Silver, for the decision was, rather than economic, commercial. All the sponsors which will arrive at the forefront in the NBA are obviously endeavor to publicize the same league, and in the generation of Europe travel and tournaments in the Philippines, this factor is of primary importance. In addition, each team will rain down a few pounds more, not necessarily a bad idea.

If the fans - and some commentators – in American have not yet digested the novelty (as indeed that of the short-sleeved shirts), the Internet was much more receptive and within hours was filled with half-serious proposals about the names of these sponsors and combinations with various teams. In few hours the hashtag #NBAJerseyAds has become a trend on Twitter, with suggestions coming from all over the world.

There won’t be present the sex industry companies (so no Pornhub, which also gets more and more space in the sports world) or brands of condoms or "risky products", the statement said. However it will surprised many not find one of the most famous brands of America to sponsor one of the most popular games of America. McDonald's then could take over the idea of ​​playing with the name of the Denver franchise: the Nuggets, to export one of their most famous products on the floor.

Then came the meme. Among them, in NBA field, the most famous is surely the Sad Michael (Jordan) one, promptly sewed both on the uniforms of Bulls, and of his Hornets - which could, moreover, be the only ones to wear a different sponsor: Jordan and not Nike. The Hornets were also "victims" of one of the many jokes circulating on the network. What better sponsor for "hornets" than Raid?

Is there anyone who has not missed the chance to claim revenge? Fans of the Seattle SuperSonics for example, to the sound #sonicsgate hashtag. They joked on the transfer of their franchise in Oklahoma - from which they were born the Thunders of Durant and Westbrook - posing as a sponsor for OKC the Sonic logo, famous American drive in chain.

The imagery of the NBA can easily be traced back to the magic of Disney.  Between the teams in search of sponsors there are also the Orlando Magic - and if Orlando, for a final check, is still the home of Disneyworld - can not miss a perfect Mickey Mouse logo on the uniforms of Aaron Gordon and company. Other notable ideas are the "music" ones. They would like combined Tidal, music streaming service by Jay Z, with the Brooklyn Nets (the team that Jigga helped make cool), and Ovo Sound Drake on the uniforms of the Toronto Raptors.

Already a few years ago when the idea of ​​sponsorship began to be feared in NBA environments, Bloomberg Business magazine had tried to ask her some experts forecast, reflecting the fact that the play is not only fun social users. They emerged some interesting coupled: some purely regional, like Dunkin Donuts on the shirts of the Boston Celtics, Google on those of the Golden State Warriors, plus other easy shots (Red Bull - Chicago Bulls), or related to symbols of elegance (Mercedes Benz - LA Lakers ).

Oh yes, the Lakers. The stars of the past few weeks and not for purely "issues of the field." We’ve said so much about Kobe Farewell tour, however, what jumped to eye was the #Russellgate, the scandal related the video posted by D'Angelo Russell. It leads to the immediate Twitter reaction, who thought to sponsor the Lakers with Snapchat to prevent future videos will be online more than they should.

More weird is the proposal to sponsor the other team to LA, the Clippers, by Apple. Why? Because the new - for some time - owner of the Clippers, Steve Balmer, is none other than a former managing director of Microsoft. The conflict would actually comical.

Ultimate prize, however, as is often the case this year, for the designer line proposed by a fan for the Milwaukee Bucks. Albeit in a failed season, their remains the best redesign of the League, and the proposal to associate their logo to that of Starbucks is a certain scene amazing.