The Eleganza Football Tournament is coming to Milan

Milan is ready to welcome a new chapter of interconnection between sports, creativity, and artistic disciplines: Eleganza Football Tournament (EFT). An event that celebrates the cultural richness of the city, bringing a unique mix of creativity, fashion, and community spirit onto the field. In this annual tournament, brands, creative studios, and institutional bodies compete in football, creating a sporting competition that also serves as a platform for meeting and exchanging between different universes.

A project bridging sports and culture

The Eleganza Football Tournament (EFT) is an idea that originates from Eleganza, a collective, community, multi-sport organization, and Milanese brand known for merging the language of fashion with that of football. The event is supported by adidas, which has embraced the intent of pushing football boundaries towards a new terrain of sharing, dialogue, and cultural exchange in the city from the very beginning. adidas plays a crucial role in the project, not only as a sponsor and supplier of the playing kits but as an active and creative partner, combining its distinctive language with the aesthetics and characteristics of the involved collectives. The brand has also facilitated the meeting of a diverse community, creating a unique opportunity for dialogue between football and fashion enthusiasts. The tournament—deliberately aligned with the fashion calendar—takes place in two main editions each year: FW, from October to January, and SS, from April to June.

A unique line-up: teams from music, design, and social sectors

The tournament will feature unique teams that reflect the city's creative complexity: entities like Akwaaba World, a collective that celebrates cultural integration and music, nss sports for its contemporary perspective on trends, fashion, and football, Naba Gators representing the creative academic world, legendary brands like Slam Jam and emerging talents like FiveFourFive, OUTLINE Studio for design, and Spacedelicious as a platform for food and experimentation. With the Eleganza Football Tournament (EFT), Milan reaffirms its status not only as the epicenter of fashion and design but also as a city capable of reinterpreting the concept of sport as a universal language that can draw from new meanings. The event is not just a series of matches, but an opportunity for authentic creative fusion: the tournament will host various activations and special projects including exhibitions, DJ sets and concerts, talks, workshops, and cultural events. All of this aims to facilitate dialogue among participants, both on and off the field, and to foster new collaborations and visions.