All the Dark Side of Genoa's Third Kit

After presenting Mario Balotelli yesterday, who returned to Serie A after five years, today Genoa CFC also presented their third jersey for the 2024/25 season, made by Kappa. A jersey that explores the dark side of the Ligurian club, completely black with gold details, such as the V-neck collar, the Kappa logo, and the iconic emblem of the Griffin. On the back of the neck stands out the gold lettering "FROM THE BEGINNING, FOREVER", a tribute to the identity and history of the oldest club in Italy.

Taken among the historic alleys of Genoa, the Third Kit tells the story of the internationality and modernity of a city that has been facing the sea for centuries. The storytelling that embraces the concept of the new jersey tells the music scene of Genoa, where the many influences involve new communities and new generations in a creative and distinctive melting pot. The result is a visual work that enhances the identity of the club and the city, highlighting some of the most suggestive symbols and places of the Ligurian capital.